![Sabaf – We burn for technology and safety](https://www.raineridesign.com/wp-content/uploads/2017/04/monterossa_web-3-scaled.jpg)
Sabaf
We burn for technology and safety
![Sabaf – We burn for technology and safety](https://www.raineridesign.com/wp-content/uploads/2017/03/sabaf-003.jpg)
WE BURN FOR TECHNOLOGY AND SAFETY
Anche la nostra passione brucia
Anche la nostra passione brucia
Rebranding per elevare la percezione di marca, per consacrare la leadership internazionale di un’azienda e consolidare il patrimonio del marchio, affermando, contemporaneamente, la nuova direzione corporate verso un mercato che chiede innovazione, innovazione, innovazione.
Per il cliente Sabaf abbiamo riprogettato il logo e la corporate identity mettendo al centro della strategia di rebranding l’iniziale del naming, la “S”, riprogettandola in chiave attuale. Il nuovo lettering più slanciato ed elegante, i colori storici in chiave moderna e il nuovo pay off: “We burn for technology and safety” sono diventati un unicum strategico pensato per comunicare un solo obiettivo, vera passione per l’innovazione.
![Rebranding per Sabaf](http://www.raineridesign.com/wp-content/uploads/2017/03/sabaf-005-1.jpg)
![](http://www.raineridesign.com/wp-content/uploads/2017/04/SABAF_Case-History-web8-scaled.jpg)
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![](http://www.raineridesign.com/wp-content/uploads/2017/04/SABAF_Case-History-web9-scaled.jpg)
![](http://www.raineridesign.com/wp-content/uploads/2017/04/sabaf_web-scaled.jpg)
![Rebranding per Sabaf](http://www.raineridesign.com/wp-content/uploads/2017/03/sabaf-3a.jpg)
![Rebranding per Sabaf](http://www.raineridesign.com/wp-content/uploads/2017/03/sabaf-004.jpg)
![Rebranding per Sabaf](http://www.raineridesign.com/wp-content/uploads/2017/03/sabaf-005-1.jpg)
![](http://www.raineridesign.com/wp-content/uploads/2017/04/SABAF_Case-History-web4-scaled.jpg)
![](http://www.raineridesign.com/wp-content/uploads/2017/04/SABAF_Case-History-web5-scaled.jpg)
![](http://www.raineridesign.com/wp-content/uploads/2017/04/SABAF_Case-History-web6-scaled.jpg)
![](http://www.raineridesign.com/wp-content/uploads/2017/04/sabaf.jpg)
![](http://www.raineridesign.com/wp-content/uploads/2017/04/sabaf2.jpg)
![](http://www.raineridesign.com/wp-content/uploads/2017/04/SABAF_Case-History-web8-scaled.jpg)
![](http://www.raineridesign.com/wp-content/uploads/2017/04/SABAF_Case-History-web7-scaled.jpg)
![](http://www.raineridesign.com/wp-content/uploads/2017/04/SABAF_Case-History-web9-scaled.jpg)
![](http://www.raineridesign.com/wp-content/uploads/2017/04/SABAF_Case-History-web10-scaled.jpg)
![](http://www.raineridesign.com/wp-content/uploads/2017/04/SABAF_Case-History-web3-scaled.jpg)
![](http://www.raineridesign.com/wp-content/uploads/2017/04/SABAF_Case-History-web2-1-scaled.jpg)
![](http://www.raineridesign.com/wp-content/uploads/2017/04/SABAF_Case-History-web-scaled.jpg)
![](http://www.raineridesign.com/wp-content/uploads/2017/04/SABAF_Case-History-web11-scaled.jpg)
![](http://www.raineridesign.com/wp-content/uploads/2017/04/sabaf_web-scaled.jpg)
La “S” del logo e firma dell’azienda, non poteva che diventare un bruciatore, il simbolo più funzionale alla riconoscibilità del brand. Rebranding, corporate image, affissioni e materiali promozionali, campagna stampa e video, allestimento stand fiera. Tutto ad alta innovazione.
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