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CEF
Cooperativa Esercenti Farmacia
LA 'COOPERATIVA DEI FARMACISTI' E 'LA FARMACIA ITALIANA'.
Anche CEF (storicamente “Cooperativa Esercenti Farmacia”) ha scelto Raineri Design per dare forma e sostanza al restyling della propria immagine. Due obiettivi in uno. Obiettivo corporate. Dare valore a quella che, dal 1934, è la più grande cooperativa del mondo farmaceutico italiano con la progettazione di una nuova immagine rivolta al mondo Soci capace di esprimere solidità e fiducia, da questi presupposti è nato il primo claim: CEF “La Cooperativa dei Farmacisti”. Obiettivo retail. Lanciare, brandizzare e comunicare la nascita delle nuove farmacie a marchio unificato CEF “La Farmacia Italiana”. Da un lato, abbiamo lavorato sulla creazione di un’architettura di marca in grado di esprimere ed evocare tutta la storia, l’eredità e il patrimonio valoriale in ottica corporate, dall’altro, abbiamo progettato un marchio-retail in grado di esprimere autenticamente un ‘successo italiano’ quale ‘reason why autorevole’, rivolta al mondo di tutti i nuovi pazienti.
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Un lavoro di restyling globale in cui il naming CEF è rimasto centrale nel rispetto della notorietà e della riconoscibilità, rappresentato dal nuovo marchio C+, come centro del progetto di rebranding e massimo comune denominatore: corporate e retail. C come cooperativa, come credibilità, come centralità di Soci e pazienti. C come ‘continuità’ d’intenti e obiettivi dal 1934 ad oggi. C come CEF.
C+. UN MARCHIO, TANTI VALORI.